PRIVACY POLICY

dirndlia.com

Last Updated: 15 July 2026

Dirndlia ("we," "us," "our") operates dirndlia.com (the "Site") and is based in the United States. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, make a purchase, or otherwise interact with us. By using our Site, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

Information you provide directly:

Name, email address, phone number
Billing and shipping address
Payment information (processed securely by our payment providers — see Section 4)
Order history and preferences
Any information you provide when contacting customer service (e.g., sizing questions)

Information collected automatically:

IP address, browser type, device information
Pages visited, time spent on Site, referring URLs
Cookies and similar tracking technologies (see Section 6)

2. How We Use Your Information

We use your information to:

Process and fulfill your orders, including shipping and returns
Communicate with you about your order, account, or customer service inquiries
Send marketing communications, where you have opted in (you may unsubscribe at any time)
Improve our Site, products, and customer experience
Detect and prevent fraud or unauthorized transactions
Comply with legal obligations

3. Legal Basis for Processing (UK/EU Customers)

If you are located in the United Kingdom or European Economic Area, we process your personal data on the following legal bases:

Contractual necessity — to fulfill and manage your orders
Consent — for marketing communications and non-essential cookies
Legitimate interests — to improve our Site and prevent fraud
Legal obligation — to comply with applicable laws

4. How We Share Your Information

We do not sell your personal information. We may share it with:

Payment processors (e.g., PayPal, Shop Pay, credit card processors) to complete transactions
Shipping carriers to deliver your order
Service providers who help us operate the Site (e.g., our e-commerce platform, email marketing tools, analytics providers)
Legal authorities, where required by law, court order, or to protect our rights

All third parties are required to handle your information in accordance with applicable data protection laws.

5. International Data Transfers

As a US-based business serving customers in the United States and United Kingdom, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. Where required, we take steps to ensure appropriate safeguards are in place for such transfers, consistent with UK GDPR requirements.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Keep your cart and account information as you browse
Understand how visitors use our Site (analytics)
Deliver relevant advertising

You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Site. Where required by law (e.g., for UK/EU visitors), we will request your consent before placing non-essential cookies.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to comply with legal, tax, or accounting requirements. Order and account information is typically retained for [Insert retention period, e.g., 7 years] after your last interaction with us.

8. Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information
Object to or restrict certain processing
Withdraw consent to marketing communications at any time
Request a copy of your data in a portable format
Lodge a complaint with a relevant data protection authority (e.g., the UK Information Commissioner's Office for UK residents)

To exercise any of these rights, please contact us at dirndlia@gmail.com.

9. Data Security

We implement industry-standard security measures, including SSL encryption, to protect your personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Site is not directed at children under the age of 16, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so we can delete it.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.

12. Marketing Communications

If you have opted in to receive marketing emails from us, you may unsubscribe at any time by clicking the "unsubscribe" link in any email or by contacting us directly at dirndlia@gmail.com.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any changes will be posted on this page with an updated "Last Updated" date. Continued use of the Site after changes constitutes acceptance of the revised policy.